The home of smart retail marketing is going  virtual 

Get tickets
4th - 5th November

A blueprint for retail brands to thrive in the new normality

As we re-imagine retail in a post-COVID world, one thing is for sure: customer experience is the new competitive advantage, and the brands that re-think the way they communicate with customers will be the winners.


This year’s Lifecycle20 conference aims to equip brands with a blueprint for everything they need to embrace the new retail reality.

We’re bringing together a community of over 400 forward-thinking marketers from the world’s leading brands to learn and connect on driving revenue through amazing customer experiences.

Marketers and senior decision makers from over 400 forward-thinking retail and ecommerce brands

2 half-days of digital transformation
4th & 5th November
Fully virtual

Hot topics

Post-COVID19 future-proofing

How retailers can re-shape their marketing strategy to drive revenue in the aftermath of lockdown. 

Digital transformation

How retailers can rapidly increase their digital capabilities to survive and thrive in the current economic landscape.

Retention marketing strategy

Tactics and case studies in innovative ways to drive revenue from existing customers.

Customer experience as a competitive advantage

How to get ahead of the competition  through the latest in personalisation and customer insight.  

Featured speakers

Debbie Bond

Chief Operating Officer

and more to come...

Debbie Bond

Chief Operating Officer

Faith Baker

Retention Lead

Raj Suvarna

Former Director of Lifecycle Marketing

Bo Finneman

Partner (B2C Growth)

Georgia Epey

Senior Campaign & CRM
Associate

Aynsley Peet

E-commerce Director

Isabella White

Performance Marketing
Coordinator

Kate Sandell

CRM Executive

Catherine Frame

CRM Manager

Joe Turner

Head of Digital Trade

Emma Hall

CRM Manager

Pricing

Retailer All Access Content 
& Networking Pass

Available to retailers only.
Premium access to everything Lifecycle20 digital experience has to offer. Includes access to hands-on workshops, exclusive networking spaces and much more!

£99 / $129

Retailer Starter Pass

Available to retailers only.
Limited access to Lifecycle20 digital experience.

Free

Headline content
Keynote speaker presentations on the main stage

Debrief roundtables
Facilitated discussions following the keynote presentations

Intensives
Expert-led workshops with focus on retention marketing, career development and more

Structured roundtables 
A place to share stories with your peers and unlock ideas

Exclusive networking
Opportunities with other retention marketers 
(no vendors, no partners, no pitches)

Get your tickets now

Merch Bag
Goodie bag sent to your preferred address – 
UK shipping only

You'll be in good company

Lifecycle is where forward-thinking retail brands come to learn more about create amazing customer experiences

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The home of smart retail marketing

The leading conference for retail marketers is going virtual

Get tickets

Digital transformation for retail marketers

There’s never been a more challenging time to be in retail; and the brands that adapt quickly and decisively will be the ones that make it through the next 12 months.

This year’s Lifecycle20 conference aims to equip brands with a blueprint for everything they need to embrace the new retail reality.

We’re bringing together a community of over 400 forward-thinking marketers from the world’s leading brands to learn and connect on driving revenue through amazing customer experiences.

Marketers and senior decision makers from over 400 forward-thinking retail and ecommerce brands

2 half-days of digital transformation
4th & 5th November
Fully virtual

Hot topics

Post-COVID19 future-proofing

How retailers can re-shape their marketing strategy to drive revenue in the aftermath of lockdown.

Digital transformation

How retailers can rapidly increase their digital capabilities to survive and thrive in the post-COVID19 economic landscape.

Retention marketing strategy

Tactics and case studies in innovative ways to drive revenue from existing customers.

Customer experience as a competitive advantage

How to get ahead of the competition  through the latest in personalisation and customer insight.  

Meet the speakers

Raj Suvarna

Former Director of Lifecycle Marketing

Pricing

All Access Content & Networking Pass

Available to retailers only. Premium access to everything Lifecycle20 digital experience has to offer. Includes access to hands-on workshops, exclusive networking spaces and much more!

£99 / $129

Starter Pass

Available to retailers only.
Limited access to Lifecycle20 digital experience.

How to get ahead of the competition  through the latest in personalisation and customer insight.  

Receive recordings of all the sessions and talks after the event

Advanced-level mentoring in intimate hands-on workshops

Exclusive networking spaces with relevant other retention marketers

No vendors, no partners, no pitches

Privacy PolicyCookie PolicyAcceptable use Policy

The home of smart retail marketing

Our partners

Vervaunt logo
Best Response Media logo
Mention Me logo
Space 48 logo
JH logo
Patchworks logo

You'll be in good company

You'll be in good company

Don't just take 
our word for it

"The workshops were a great way to speak to other marketeers & learn from each other"

"Lifecycle was a great event with tons of actionable insights for consumer-centric marketing, data and strategy!"

"Real-life recommendations and learnings you can implement today."

"Great to meet people from other brands. Sharing experiences together."

"Interesting topics, delivered by people at the top of their game."

Don't just take 
our word for it

The workshops were a great way to speak to other marketeers & learn from each other

Lifecycle was a great event with tons of actionable insights for consumer-centric marketing, data and strategy!

Great to meet people from other brands. Sharing experiences together.

Interesting topics, delivered by people at the top of their game.

Agenda

Keynote talk
Raj Suvarna, former Director of Lifecycle Marketing at Glossier

Keynotes

Keynote talk
Debbie Bond, COO at Lovehoney
Keynote talk
Bo Finneman, Partner (B2C Growth) at McKinsey & Company

Insights and advice from marketing leaders in the world’s most forward-thinking brands.

Retail success stories

Creating a hyper-personalised post-purchase experience
Next-level customer reactivation strategies
Automation opportunities around peak season

From personalisation to innovative campaigns to cross-channel initiatives – CRM marketers from a range of leading retailers share a story of how they increased revenue through an amazing customer experience.

How to set up an advanced replenishment strategy

Intensive skills workshops

Deliverability 101: a crash course in deliverability for CRM marketers
Alice Spencer, Senior Deliverability Manager at Ometria

Interactive deep-dive sessions designed to enhance your knowledge and skills in specialist areas of retention marketing, run by experts in each field.

CRM masterclasses
Rita Braga Martins, Email Marketing Consultant at Ometria
A step-by-step guide to transformational change
Dr Mike Baxter, Strategy Specialist
& more to come
Keynote debriefs
Facilitated roundtable discussions following keynote talks to discuss key learnings and takeaways 

Networking and roundtable discussions

Retail success story debriefs
Facilitated roundtable discussions following retail success stories to discuss key learnings and takeaways

Opportunities to discuss and reflect on the issues brought up in our talks with like-minded industry peers from across the retail industry.

Dedicated networking time
Time set aside for you to meet and chat with fellow attendees
Day 1
(4th November 2020)
13:00 Welcome
13:15 Keynote

What now? The key trends defining the retail landscape

Bo Finneman
Partner (B2C Growth) at McKinsey & Company

13:45 Keynote

How to win in a post-COVID world

Ivan Mazour & Djalal Lougouev
CEO & founder / CSO & Co-Founder at Ometria

14:15 Roundtable discussions
14:50 Coffee break
15:00 Retail Stories

Creating a hyper-personalised post-purchase experience

Faith Baker
Retention Lead at Patch

Retail Stories

Identifying automation opportunities during peak season

Aynsley Peet & Kate Sandell
Ecommerce Director / CRM Executive at Cox & Cox

Intensive skills workshop

CRM masterclass - lessons in advanced retention marketing

Rita Braga Martins
Email Consultant at Ometria

Essential skills with LifeLabs

Adaptability & resilience

Roi Ben-Yehuda
Limited spaces

15:45 Networking
16:30 Retail Stories

Next-level customer reactivation strategies

Georgia Sheehan
Senior Campaign & CRM Associate at Astrid & Miyu

Retail Stories

How to set up an advanced replenishment strategy

Isabella White
Performance Marketing Coordinator at Trinny London

Intensive skills workshop

Deliverability 101: a crash course for CRM marketers

Alice Spencer
Senior Deliverability Manager at Ometria

Intensive skills workshop

A step-by-step guide to transformational change in digital

Dr Mike Baxter
17:15 Keynote

Steps to CRM excellence: people, process and tech

Raj Survana
Former Director of Lifecycle Marketing at Glossier

17:45 Wrap up
Day 2
(5th November 2020)
13:00 Welcome
13:15 Keynote

Lessons in innovation: how Lovehoney creates experiences its customers love

Debbie Bond
COO at Lovehoney

13:45 Keynote

Coming soon
14:15 Roundtable discussions
14:50 Coffee break
15:00 Retail Stories

Test and learn: lessons in personalising abandonment campaigns

Joe Turner & Cathering Frame
Head of Digital Trade / CRM Manager at Footasylum

Retail Stories

Driving repeat rate through a personalised approach to customer marketing

Emma Hall
CRM Manager at Baby Mori

Intensive skills workshop

CRM masterclass - lessons in cohort analysis

Rita Braga Martins
Email Consultant at Ometria

Essential skills with LifeLabs

Crafting Surprise & Delight

Vanessa Tanicien
Limited spaces

15:45 Networking
16:30 Retail Stories

A scaleable approach to personalising your broadcast campaigns

Frank Eribo
Co-Founder & Creative Director at Butterfly Twists

Retail Stories

Coming soon
Intensive skills workshop

Deliverability 101: a crash course for CRM marketers

Alice Spencer
Senior Deliverability Manager at Ometria

Intensive skills workshop

An expert guide to privacy & Brexit preparation

Julian Palmer
Data Protection Officer at Ometria

17:15 Keynote

How to build and maintain healthy mental habits

Connor Swenson
17:45 Wrap up

Agenda

Keynotes
Insights and advice from marketing leaders in the world’s most forward-thinking brands.
Retail stories
CRM marketers from leading retailers lead an interactive discussion of how they increased revenue through personalising the customer experience
Interactive deep-dive sessions designed to enhance your knowledge and skills in specialist areas of retention marketing, run by experts in each field.
Intensive skills workshops
Opportunities to discuss and reflect on the issues brought up in our talks with like-minded industry peers from across the retail industry.
Networking and roundtable discussions

We’re passionate about re-creating the magic of the Lifecycle conference experience in a virtual world – which means the chance to ask questions to the experts, discuss hot topics with your industry peers, and take part in interactive workshops that equip you with new skills.

not another virtual conference

Agenda

We’re passionate about re-creating the magic of the Lifecycle conference experience in a virtual world – which means the chance to ask questions to the experts, discuss hot topics with your industry peers, and take part in interactive workshops that equip you with new skills.

Keynotes
Insights and advice from marketing leaders in the world’s most forward-thinking brands.
Retail stories
CRM marketers from leading retailers lead an interactive discussion of how they increased revenue through personalising the customer experience
Opportunities to discuss and reflect on the issues brought up in our talks with like-minded industry peers from across the retail industry.
Networking and roundtable discussions
Interactive deep-dive sessions designed to enhance your knowledge and skills in specialist areas of retention marketing, run by experts in each field.
Intensive skills workshops
not another virtual conference
Download the full agenda