Lifecycle returns to London on April 30 2025

Are you ready for Retail’s Leap Forward?

We started Lifecycle over a decade ago with a bold mission: To create a space for retailers to learn, share, and build the future of our industry together.

This year, join top retail leaders and AI experts to explore how technology is driving retail’s next big leap. From inspiring keynotes to expert panels, we’ll uncover big-picture trends and actionable strategies you can use right now.

Lifecycle returns to London on April 30, 2025 from 08:30 - 17:30.

Secure your ticket now.

Speakers at Lifecycle25

  • Josh Krepon

    President, US DTC & Digital

    Steve Madden

    in

  • Ron Thurston

    Senior Retail Advisor

    Saint Laurent, GAP and more

    in

  • Holly Steele

    Group Technology Director

    Creed (Kering Group)

    in

  • Andy Berks

    CDO

    Monsoon Accessorize

    in

  • Amelia Kallman

    Futurist, Speaker, Author, Host

    Puma, Unilever and more

    in

  • Alex Adamson

    CMO

    Secret Sales

    in

  • Lisa Nielsen

    Lisa Nielsen

    Digital Marketing Manager

    Victoria Beckham

    in

  • Adelaide Portela

    Head of Global CRM

    Emma Sleep

    in

  • Susanna Bartlett

    Head of Marketing & Insight

    Furniture Village

    in

  • Lucy Brinkley

    Global Head of CRM

    Astrid & Miyu

    in

  • Pia Sharma

    Head of Digital Marketing & CRM

    Joseph Joseph

    in

  • Sandra Varley

    Head of Flying Flowers

    Interflora UK

    in

  • Ivan Mazour

    CEO and Founder

    Ometria

    in

  • Djalal Lougouev

    President and Founder

    Ometria

    in

  • Jennifer Yorke

    CCO

    Ometria

    in

Past Attendees

What makes Lifecycle unmissable?

  • “
    The vibe at Lifecycle is brilliant.
    It's way less corporate than a lot of other events. It feels like everyone's a team. Everyone's really supportive about what's happening in each other's businesses, and it just feels like a coming together of a lot of like minded folk. It's very fun.

    — Finisterre

  • “

    Lifecycle is very open, it’s very community oriented.
    People are encouraged to participate and talk to each other, to network. The roundtables are a great way to actually do that and you hear real life examples.

    — The North Face

  • “

    It's a really nice culmination of different marketers coming together to work towards a very common goal: we want our customers to have the best experience.

    — Osprey London

  • “

    It's been a great day. It's always really interesting to meet so many like minded people going through the same sort of experiences and living through the same challenges that you are. I always find that there's a real sense of camaraderie and togetherness in it.

    — Footasylum

  • “

    I left Lifecycle feeling incredibly inspired.
    It was great to hear from a host of professionals across a range of different brands. Fantastic venue with lovely refreshments and helpful staff. Lots of networking opportunities too.

    — CafePod

  •  “

    We always learn something whenever we come to Lifecycle.
    All of the different discussions, the panel discussions, the keynote speakers are all very diverse.

    — Pandora

  • “

    A great mix of presentations and topics were covered.
    I also got to meet lots of new people.

    — Head Sports

  • “

    A great day!
    Super informative and connected.

    — Trinny London

  • “

    Found the guest speakers really inspiring and interesting, with their different approaches with their business strategies, especially around customer loyalty.

    — Oliver Bonas

  • “

    I thoroughly enjoyed the whole day.
    The keynote speakers and panels were fabulous.
    The day felt short as each bit of content was so interesting I was wanting more.

    — Finisterre

  • “

    A brilliant jam packed day full of inspiring speakers and 5* hospitality!

    — Alex Monroe

  • “

    Loved the day, very insightful and entertaining.

    — Joma Jewellery

  • “

    Great variety of engaging content formats, strong topics, nice pace and flow. Lots of practical tips and good conversation with new peers.

    — Watchfinder

What’s in store

  • Keynotes That Inspire

    Hear from visionary leaders as they unpack how technology is reshaping retail and driving the future of customer experiences.

  • Insightful Panels

    Engage with expert-led discussions tackling the most pressing challenges and compelling opportunities in retail.

  • Collaborative Roundtables

    Connect with your peers in our signature roundtable sessions, exchanging ideas, sharing experiences, and learning how others are driving innovation in the industry.

  • Networking Opportunities

    Build meaningful connections with a community of forward-thinking retailers and AI innovators, ready to embrace the future with you.

Get Tickets

Agenda

Get ready for a day packed with inspiration, innovation, and collaboration.

08:30 - 9:15

Arrival and Breakfast

09:15 - 09:30

Welcome and Introductions

Jennifer Yorke • Chief Customer Officer • Ometria

09:30 - 10:00

Keynote: Retail's Great Leap Forward

Amelia Kallman • Futurist, Speaker, Author, Host • Puma, Unilever, Redbull and more

The world we live in today has never existed before. To stay relevant, mindsets, products, environments, and businesses must change. Author, speaker, and futurist, Amelia Kallman will kick Lifecycle25 off with a visionary look at how technology is revolutionizing retail, from Gen Alpha to smart cities and beyond.

10:00 - 10:30

The Engine and the Agent: Retail in the Age of AI

Ivan Mazour • Chief Executive Officer • Ometria

Over the past 24 months, we’ve seen AI rise from fringe academic pursuit to an everyday cultural obsession, and this growth is far from linear: it’s exponential. CEO Ivan Mazour shares Ometria’s bold vision for AI in marketing, offering a glimpse into the tangible, groundbreaking possibilities that lie ahead for retail brands that lean in.

10:30 - 11:00

Roundtable Discussion

Join collaborative sessions where industry peers tackle key challenges and explore new opportunities.

11:00 - 11:30

Coffee Break

11:30 - 12:00

The Marketer's Guide to 2025

Alex Adamson • Chief Marketing Officer • Secret Sales

What does it really mean to be a marketer in 2025, and more importantly, how do you succeed? This candid keynote will see Secret Sales CMO, Alex Adamson, share his hard-won lessons on staying ahead without getting lost in the hype, from navigating the rise of agentic AI to finding what truly drives impact.

12:00 - 12:40

Panel Discussion: The Retention-First Mindset: Strategies For Building Unbreakable Loyalty in 2025

Ron Thurston • Senior Retail Advisor • Gap Inc., Saint Laurent, Tory Burch, and more
Adelaide Portela • Head of Global Marketing • Emma Sleep
Lisa Nielsen • Digital Marketing Manager • Victoria Beckham
Pia Sharma • Head of Digital Marketing and CRM • Joseph Joseph

With acquisition costs only getting higher and higher, forward-thinking retailers are taking a new approach to driving growth: The Retention-First Mindset. Discover how Joseph Joseph, Victoria Beckham, and Emma Sleep convert first-time shoppers into long-term brand superfans, crafting experiences that feel exclusive, personal, and cohesive.

12:40 -13:00

Roundtable Discussion

Join collaborative sessions where industry peers tackle key challenges and explore new opportunities.

13:00 - 14:00

Lunch


14:00 - 14:30

Fireside Chat: Embracing Innovation Without Losing the Fundamentals

Andy Berks • Chief Digital Officer • Monsoon Accessorize
Ron Thurston • Senior Retail Advisor • Gap Inc., Saint Laurent, Tory Burch, and more

Join Andy Berks, CDO at Monsoon Accessorize, and Senior Retail Advisor, Ron Thurston, for an inspiring fireside chat with these two leaders in the art of delivering exceptional customer experiences. Together, they’ll explore how marketing has evolved over the past 20 years, the enduring fundamentals that continue to drive success, and the innovations shaping what’s next.

14:30 - 15:00

Keynote: From Vision to Reality: Mastering the Marketing and Technology Partnership

Holly Steele • Group Technology Director • Creed (Kering Group)

An accomplished technology leader with deep expertise in retail, Holly Steele gives an exclusive inside look at how she has mastered the marketing and technology partnership to deliver truly impactful programs at the likes of Sweaty Betty, Creed, and more.

15:00 - 15:30

Coffee Break


15:30 - 16:10

Panel Discussion: The New Experience Benchmark – How Brands Exceed Customer Expectations from Digital to IRL

Ron Thurston • Senior Retail Advisor • Gap Inc., Saint Laurent, Tory Burch, and more
Lucy Brinkley • Global Head of CRM • Astrid & Miyu
Sandra Varley • Head of Flying Flowers • Interflora UK
Susanna Bartlett • Head of Marketing & Insight • Furniture Village

Throw out the old customer experience playbook: A new experience benchmark is here. Discover how Furniture Village, Interflora UK and Astrid & Miyu are creating seamless experiences rooted in strong brand values, and come away with a roadmap to building deeper, more authentic customer connections.

16:10 - 16:50

The Steve Madden Playbook for Stronger Brand Authenticity and Customer Connections

Josh Krepon • President, US DTC & Digital, Djalal Lougouev • President, Ometria.inc

Steve Madden made its name in the 90s, but unlike many of its forgotten contemporaries, this iconic brand has endured, fostering a whole new generation of devotees. In this unmissable closing session, join President of US DTC and Global Digital, Josh Krepon, and Ometria founder and President Djalal Lougouev as they explore how a legacy of authenticity, innovation, and seamless digital experiences keeps the brand at the forefront of fashion today.

16:50 - 17:00

Closing Remarks

Jennifer Yorke • Chief Customer Officer • Ometria

17:00 - 19:00

Cocktail Reception and Canapés

Retail’s Future Meets Retail’s Past

Lifecycle25 will take place at London’s iconic Tobacco Dock.

Built in 1812 as a hub for precious cargo, transformed into a bustling shopping centre in the 1980s, and reborn in 2012 as an events destination, this Grade I listed venue still bears signs of its retail history — right down to the glass storefronts and signage. What better location to explore retail’s future than one steeped in its past?

Tobacco Dock
Wapping Ln, London E1W 2SF

Your Lifecycle ticket provides access to:

  • Connect with 350+ retail and CRM experts: Network and share ideas with industry peers.

  • A full day of cutting-edge content: Hear from leading retailers and AI innovators.

  • Engaging sessions: Gain actionable strategies from panels and keynotes.

  • Partake in our signature roundtables: Collaborate with peers in interactive, discussion-led sessions.

  • Advice from Ometria experts: Get tailored marketing insights from our team.

  • Cocktails and conversations: Unwind at our evening drinks reception.

  • All-day refreshments: Enjoy delicious food, snacks, and drinks throughout the event.

Pricing

6th January - 8th March

Early bird ticket 1st tier

£300

9th March - 12th April

Early bird ticket 2nd tier

£350

13th April - 30th April

Standard ticket

£400

Buy Tickets