London / #lifecycle19 / 16th + 17th Oct



See highlights from Lifecycle18 below

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The leading retention marketing conference for retail

Lifecycle brings together an amazing community of over 400 retail marketers to learn about the latest in customer retention from the most innovative brands in the industry.

  • Premier Destination

    The ultimate destination for retention marketers

    From our inspiring keynotes to our group breakout sessions to our live case studies - every aspect of Lifecycle is tailored to helping ecommerce marketers overcome the challenges of creating and sending relevant marketing messages.

  • Industry Leading Speakers

    Industry-leading speakers

    We're proud to host speakers from the most innovative retail brands on the Lifecycle stage - from fast-growth ecommerce startups to established high street names.

  • Actionable Insights

    Actually actionable insights

    With live case studies and in-depth discussion about specific retention marketing strategies, you can be sure that you'll leave the conference equipped with a host of new ideas to apply to your own marketing.


  • Jonathan Howell

    Jonathan Howell

    — CTO,

    Jonathan is CTO at MADE.COM, where he is responsible for all aspects of technology as well as designing the best possible digital experience for customers. Before joining MADE.COM in 2013 he was CTO at SaaS collaboration provider Huddle and prior to that ran software development at He has also advised a number of startups and is currently a non-executive director at Hopster.

  • Taymoor Atighetchi

    Taymoor Atighetchi

    — CEO & Founder, Papier

    Taymoor Atighetchi began his entrepreneurial career on the Portobello Road as the market's youngest antique dealer (his family name translates to "art dealer" in Persian). While studying History of Art at Trinity College, Cambridge he co-founded the highly successful university news network, The Tab. After spending 3 years at leading management consultancy firm Bain & Co, Taymoor was keen to marry his love of art with business and technology, so left the company to set up Papier.

  • Michelle Beeson Pr

    Michelle Beeson

    — Analyst - Digital Business Strategy, Forrester

    Michelle serves eBusiness & Channel Strategy Professionals. Her research covers eCommerce in Europe, with a particular focus in the retail industry. Her current areas of research include European eCommerce trends and forecasting, multichannel retail, and the impact of changing consumer behavior on the retail industry in Europe.

  • Rachael

    Rachael Emily Jones

    — Head of Ecommerce, Seedlip

    Rachael is Head of Ecommerce for Seedlip - the world's first non-alcoholic spirit. She oversees commercial strategy supported by digital marketing activity across the global ecommerce channels for the brand, which solves the dilemma of 'what to drink when you're not drinking'. Before joining Seedlip, Rachael worked in marketing roles for retail brands that include 31Dover and Harvey Nichols.

  • Kuba 20160908112250568 (1)

    Kuba Wieczorek

    — Co-Founder and Head of Brand, eve Sleep

    Founder of eve and Chief Brand Officer, Kuba was previously Head of Sports Marketing at Channel 4 running the multi-award winning Superhuman Paralympics campaign and also headed up its in-house creative agency - 4 Creative. He previously worked in leading advertising agencies for McCan Erickson, Fallon and JWT among others. Kuba is also an award-winning international photographer.

  • Fbt

    Caroline Henne

    — CMO, Wolf & Badger

    Caroline has over 15 years of digital marketing experience. She started her career in the television industry at Germany's biggest private broadcaster RTL, but soon discovered her passion for the digital space. Kickstarting her own digital transformation at Lycos Europe in London, she soon executed those digital transformations for large corporations across the globe as a consultant on marketing mix optimisation from Luxury to CPG and Technology clients at market research giant GfK, before arriving at her last corporate destination, Google UK, where she left her role as Sector Lead Luxury to focus her attention on growing the world's best independent brands in July 2017.

  • Becky Bw

    Rebecca Percival

    — Senior CRM Manager, Wonderbly

    Becky is the Global CRM Manager at Wonderbly, an award-winning independent technology and publishing business. Launched in 2013, Wonderbly has sold nearly 3 million books in over 200 countries around the world. Before Wonderbly, Becky worked at Marks and Spencer and Photobox and holds a degree in Marketing from Bournemouth University.

  • Alex Loizou (1) (1)

    Alex Loizou

    — Co-founder & CTO, Trouva

    A computer scientist turned entrepreneur, Alex was a member of London's inaugural Entrepreneur First accelerator, as well as being listed in Forbes’ 30 Under 30 lists in the US and Europe in 2016. Alex co-founded Trouva at the age of 25, straight out of University, quickly turning it into the international online marketplace that's building an independent future for the UK’s high streets. Since then, Alex and his co-founder Mandeep Singh were both recently selected in the Sunday Times’ prestigious annual Maserati 100 list, recognising innovative entrepreneurs in the evolving retail and tech landscape.

  • Loretta

    Loretta Avanzi

    — Head of Retention, Boomf

    Loretta is Head of Retention at Boomf, the UK startup garnering attention for the ‘edible selfie’ amongst other personalised products and gifts. Prior to this, Loretta drove email marketing and referral campaigns as Head of CRM at eve Sleep, and developed a loyalty scheme in her role as Head of Loyalty at, the personalised online card company.

  • Franky Athill Headshot Full Body

    Franky Athill

    — Head of Marketing, Patch

    Franky is Head of Marketing at Patch having joined as their 4th employee in early 2017. Patch are building a new type of gardening brand for a new generation of houseplant parents and urban gardeners. He was previously CMO at Route1, a mobile first recruitment marketplace, and built Mario Testino's online community to 2.8 million subscribers. He was trained on Omnicom's fast-track management programme.

  • Freddie Watson, Demellier

    Frederica Watson

    — E-commerce Manager, DeMellier

    As E-Commerce Manager at British luxury handbag brand DeMellier, Frederica works across a diverse range of areas including website management, customer strategy and digital marketing. All this allowing her to combine her deep love of fashion with her passion for E-Commerce.


  • Chat Icon

    Registration & networking breakfast

    — 08:15 — 09:15

  • Chat IconJames Dunford Wood - Chief Customer Officer, Ometria

    Welcome remarks

    — 09:15 — 09:30

  • Chat IconTaymoor Atighetchi - CEO & Founder, Papier

    Keynote: The Papier story

    — 09:30 — 10:00

  • Chat IconLoretta Avanzi (Boomf), Rachael Emily Jones (Seedlip), Frederica Watson (DeMellier), Mark Dugdale (Links of London), Daniel Murray (moderator)

    Retention marketing panel: Life beyond the first purchase

    — 10:00 — 10:40

  • Chat IconIvan Mazour - CEO & Founder, Ometria

    The future of customer marketing

    — 10:40 — 11:10

  • Chat Icon

    Networking break

    — 11:00 — 11:40

  • Chat IconCaroline Henne (Wolf & Badger), Alex Loizou (Trouva), Djalal Lougouev (Ometria), Rebecca Percival (Wonderbly)

    Retention marketing panel: Personalisation - what now?

    — 11:40 — 12:20

  • Chat IconKuba Wieczorek - Co-Founder and Head of Brand, eve Sleep

    Keynote: The ever-growing importance of storytelling

    — 12:20 — 12:50

  • Chat IconFranky Athill - Head of Marketing, Patch

    Patch - growing customer loyalty one plant at a time

    — 12:50 — 13:10

  • Chat Icon


    — 13:10 — 14:10

  • Chat IconMichelle Beeson - Analyst Digital Business Strategy, Forrester

    Keynote: Next Generation Retail – The Rise of the Empowered Customer

    — 14:10 — 14:30

  • Chat Icon

    Breakout sessions

    — 14:30 — 16:20

  • Chat IconJonathan Howell - CTO,

    Building a customer-centric marketing machine

    — 16:20 — 16:50

  • Chat IconJames Dunford Wood - Chief Customer Officer, Ometria

    Final remarks

    — 16:50 — 17:00

  • Chat Icon17:00 onwards

    Networking drinks

Key Info


18th September 2018

8 Northumberland Avenue, Northumberland Avenue, London, UK

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  • Earlybird: All inclusive pass


    Prices go up soon Ticket IconRegister
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  • "Great speakers and really useful breakout sessions, we're definitely going away with some new ideas!"

    Kate Douglas

    — LoveCrafts Collective

  • Interesting topics, delivered by people at the top of their game

    Dan Stone

    — Email marketing manager, Lovehoney

  • "Very interesting - I would definitely recommend"

    Felicity Kimball

    — House of Fraser

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