A blueprint for retail brands to thrive in the new normality
As we re-imagine retail in a post-COVID world, one thing is for sure: customer experience is the new competitive advantage, and the brands that re-think the way they communicate with customers will be the winners.
This year’s Lifecycle20 conference aims to equip brands with a blueprint for everything they need to embrace the new retail reality.
We’re bringing together a community of over 400 forward-thinking marketers from the world’s leading brands to learn and connect on driving revenue through amazing customer experiences.
Marketers and senior decision makers from over 400 forward-thinking retail and ecommerce brands
2 half-days of digital transformation
4th & 5th November
Fully virtual
Hot topics
Post-COVID19 future-proofing
How retailers can re-shape their marketing strategy to drive revenue in the aftermath of lockdown.
Digital transformation
How retailers can rapidly increase their digital capabilities to survive and thrive in the current economic landscape.
Retention marketing strategy
Tactics and case studies in innovative ways to drive revenue from existing customers.
Customer experience as a competitive advantage
How to get ahead of the competition through the latest in personalisation and customer insight.
Featured speakers
Debbie Bond
Chief Operating Officer
and more to come...
Debbie Bond
Chief Operating Officer
Faith Baker
Retention Lead
Raj Suvarna
Former Director of Lifecycle Marketing
Bo Finneman
Partner (B2C Growth)
Georgia Epey
Senior Campaign & CRM
Associate
Aynsley Peet
E-commerce Director
Isabella White
Performance Marketing
Coordinator
Kate Sandell
CRM Executive
Catherine Frame
CRM Manager
Joe Turner
Head of Digital Trade
Emma Hall
CRM Manager
Pricing
Retailer All Access Content
& Networking Pass
Available to retailers only.
Premium access to everything Lifecycle20 digital experience has to offer. Includes access to hands-on workshops, exclusive networking spaces and much more!
£99 / $129
Retailer Starter Pass
Available to retailers only.
Limited access to Lifecycle20 digital experience.
Free
Headline content
Keynote speaker presentations on the main stage
Debrief roundtables
Facilitated discussions following the keynote presentations
Intensives
Expert-led workshops with focus on retention marketing, career development and more
Structured roundtables
A place to share stories with your peers and unlock ideas
Exclusive networking
Opportunities with other retention marketers
(no vendors, no partners, no pitches)
Get your tickets now
Merch Bag
Goodie bag sent to your preferred address –
UK shipping only
You'll be in good company
Lifecycle is where forward-thinking retail brands come to learn more about create amazing customer experiences
The leading conference for retail marketers is going virtual
Digital transformation for retail marketers
There’s never been a more challenging time to be in retail; and the brands that adapt quickly and decisively will be the ones that make it through the next 12 months.
This year’s Lifecycle20 conference aims to equip brands with a blueprint for everything they need to embrace the new retail reality.
We’re bringing together a community of over 400 forward-thinking marketers from the world’s leading brands to learn and connect on driving revenue through amazing customer experiences.
Marketers and senior decision makers from over 400 forward-thinking retail and ecommerce brands
2 half-days of digital transformation
4th & 5th November
Fully virtual
Hot topics
Post-COVID19 future-proofing
How retailers can re-shape their marketing strategy to drive revenue in the aftermath of lockdown.
Digital transformation
How retailers can rapidly increase their digital capabilities to survive and thrive in the post-COVID19 economic landscape.
Retention marketing strategy
Tactics and case studies in innovative ways to drive revenue from existing customers.
Customer experience as a competitive advantage
How to get ahead of the competition through the latest in personalisation and customer insight.
Meet the speakers
Raj Suvarna
Former Director of Lifecycle Marketing
Pricing
All Access Content & Networking Pass
Available to retailers only. Premium access to everything Lifecycle20 digital experience has to offer. Includes access to hands-on workshops, exclusive networking spaces and much more!
£99 / $129
Starter Pass
Available to retailers only.
Limited access to Lifecycle20 digital experience.
How to get ahead of the competition through the latest in personalisation and customer insight.
Receive recordings of all the sessions and talks after the event
Advanced-level mentoring in intimate hands-on workshops
Exclusive networking spaces with relevant other retention marketers
No vendors, no partners, no pitches
Our partners
You'll be in good company
You'll be in good company
Don't just take
our word for it
"The workshops were a great way to speak to other marketeers & learn from each other"
"Lifecycle was a great event with tons of actionable insights for consumer-centric marketing, data and strategy!"
"Real-life recommendations and learnings you can implement today."
"Great to meet people from other brands. Sharing experiences together."
"Interesting topics, delivered by people at the top of their game."
Don't just take
our word for it
The workshops were a great way to speak to other marketeers & learn from each other
Lifecycle was a great event with tons of actionable insights for consumer-centric marketing, data and strategy!
Great to meet people from other brands. Sharing experiences together.
Interesting topics, delivered by people at the top of their game.
Agenda
Keynote talk
Raj Suvarna, former Director of Lifecycle Marketing at Glossier
Keynotes
Keynote talk
Debbie Bond, COO at Lovehoney
Keynote talk
Bo Finneman, Partner (B2C Growth) at McKinsey & Company
Insights and advice from marketing leaders in the world’s most forward-thinking brands.
Retail success stories
Creating a hyper-personalised post-purchase experience
Next-level customer reactivation strategies
Automation opportunities around peak season
From personalisation to innovative campaigns to cross-channel initiatives – CRM marketers from a range of leading retailers share a story of how they increased revenue through an amazing customer experience.
How to set up an advanced replenishment strategy
Intensive skills workshops
Deliverability 101: a crash course in deliverability for CRM marketers
Alice Spencer, Senior Deliverability Manager at Ometria
Interactive deep-dive sessions designed to enhance your knowledge and skills in specialist areas of retention marketing, run by experts in each field.
CRM masterclasses
Rita Braga Martins, Email Marketing Consultant at Ometria
A step-by-step guide to transformational change
Dr Mike Baxter, Strategy Specialist
& more to come
Keynote debriefs
Facilitated roundtable discussions following keynote talks to discuss key learnings and takeaways
Networking and roundtable discussions
Retail success story debriefs
Facilitated roundtable discussions following retail success stories to discuss key learnings and takeaways
Opportunities to discuss and reflect on the issues brought up in our talks with like-minded industry peers from across the retail industry.
Dedicated networking time
Time set aside for you to meet and chat with fellow attendees
| Day 1 (4th November 2020) |
||||
|---|---|---|---|---|
| 13:00 GMT 08:00 EDT |
Welcome | |||
| 13:15 08:15 EDT |
Keynote What now? The key trends defining the retail landscape Bo Finneman Partner (B2C Growth) at McKinsey & Company  |
|||
| 13:45 GMT 08:45 EDT |
Keynote How to win in a post-COVID world Ivan Mazour CEO & Founder;  |
|||
| 14:15 GMT 09:15 EDT |
Roundtable discussions | |||
| 14:50 GMT 09:50 EDT |
Coffee break | |||
| 15:00 10:00 EDT |
Retail Stories Creating a hyper-personalised post-purchase experience Faith Baker Retention Lead at Patch  |
Retail Stories Identifying automation opportunities during peak season Aynsley Peet & Kate Sandell Ecommerce Director / CRM Executive at Cox & Cox  |
Intensive skills workshop CRM masterclass - lessons in cohort analysis Rita Braga Martins Email Consultant at Ometria |
Essential skills with LifeLabs Adaptability & resilience Roi Ben-Yehuda Limited spaces  |
| 15:45 GMT 10:45 EDT |
Networking | |||
| 16:30 GMT 11:30 EDT |
Retail Stories Next-level customer reactivation strategies Georgia Epey Senior Campaign & CRM Associate at Astrid & Miyu  |
Retail Stories How to set up an advanced replenishment strategy Isabella White Performance Marketing Coordinator at Trinny London  |
Intensive skills workshop Deliverability 101: a crash course for CRM marketers Alice Spencer Senior Deliverability Manager at Ometria |
Intensive skills workshop A step-by-step guide to transformational change in digital Dr Mike Baxter |
| 17:15 GMT 12:15 EDT |
Keynote Steps to CRM excellence: people, process and tech Raj Suvarna Former Director of Lifecycle Marketing at Glossier  |
|||
| 17:45 GMT 12:45 EDT |
Wrap up | |||
| Day 2 (5th November 2020) |
||||
|---|---|---|---|---|
| 13:00 GMT 08:00 EDT |
Welcome | |||
| 13:15 GMT 08:15 EDT |
Keynote Lessons in innovation: how Lovehoney creates experiences its customers love Debbie Bond COO at Lovehoney  |
|||
| 13:45 GMT 08:45 EDT |
Keynote Challenges and bold changes in luxury fashion Deirdre Quinn Founder at Lafayette 148  |
|||
| 14:15 GMT 09:15 EDT |
Roundtable discussions | |||
| 14:50 GMT 09:50 EDT |
Coffee break | |||
| 15:00 GMT 10:00 EDT |
Retail Stories Test and learn: lessons in personalising abandonment campaigns Catherine Frame CRM Manager at Footasylum  |
Retail Stories Driving repeat rate through a personalised approach to customer marketing Emma Hall CRM Manager at Baby Mori  |
Intensive skills workshop Deliverability 101: a crash course for CRM marketers Alice Spencer Senior Deliverability Manager at Ometria |
Essential skills with LifeLabs Crafting Surprise & Delight Vanessa Tanicien Limited spaces |
| 15:45 GMT 10:45 EDT |
Networking | |||
| 16:30 GMT 11:30 EDT |
Retail Stories A scaleable approach to personalising your broadcast campaigns Frank Eribo Co-Founder & Creative Director at Butterfly Twists  |
Retail Stories How Emma Bridgewater drove new customer acquisition during covid with the help of email Sam Marsh Ecommerce Manager at Emma Bridgewater  |
Intensive skills workshop CRM masterclass - lessons in cohort analysis Rita Braga Martins Email Consultant at Ometria |
Intensive skills workshop An expert guide to privacy & Brexit preparation Julian Palmer Data Protection Officer at Ometria |
| 17:15 GMT 12:15 EDT |
Keynote How to build and maintain healthy mental habits Connor Swenson |
|||
| 17:45 GMT 12:45 EDT |
Wrap up | |||
Agenda
Keynotes
Insights and advice from marketing leaders in the world’s most forward-thinking brands.
Retail stories
CRM marketers from leading retailers lead an interactive discussion of how they increased revenue through personalising the customer experience
Interactive deep-dive sessions designed to enhance your knowledge and skills in specialist areas of retention marketing, run by experts in each field.
Intensive skills workshops
Opportunities to discuss and reflect on the issues brought up in our talks with like-minded industry peers from across the retail industry.
Networking and roundtable discussions
We’re passionate about re-creating the magic of the Lifecycle conference experience in a virtual world – which means the chance to ask questions to the experts, discuss hot topics with your industry peers, and take part in interactive workshops that equip you with new skills.
not another virtual conference
Agenda
We’re passionate about re-creating the magic of the Lifecycle conference experience in a virtual world – which means the chance to ask questions to the experts, discuss hot topics with your industry peers, and take part in interactive workshops that equip you with new skills.