Lifecycle is the flagship event for retail marketers. More than just another industry conference, Lifecycle is a community that’s grown over a decade, and this year we’re bringing like-minded marketers together again for an in-person event in central London.

Join peers, market leaders, and retail experts on May 25th for a chance to connect, share, and learn about the most innovative strategies for driving growth through customer experience.

Come join us in London on May 25th for full-day Lifecycle22

Experience growth

Bringing together a community of over 250 marketing leaders, and future leaders, from the world’s leading brands, Lifecycle is an opportunity for retail marketers to learn and connect on the topic of growth through amazing customer experiences.


Growth can be a lot of things. When it’s happening it’s exciting. When it’s a goal it can be inspiring. But when it’s a target it can be daunting. And when it’s stalling it’s frustrating.


Lifecycle22 will explore how experience, in its many forms, can act as a lever for brands and individuals to unlock their growth potential, overcome challenges and, ultimately, get to where they want to be.

Join marketers and senior decision makers from over 250 forward-thinking retail and ecommerce brands
25th May 2022
25th May 2022
Convene, 22 Bishopsgate, 3rd Floor, EC2N 4BQ, London
Convene, 22 Bishopsgate, 3rd Floor, EC2N 4BQ, London


Hannah Sinclair
Director of Retention Marketing at Steve Madden
Amanda Le Roux
Senior Vice President at Aveda International
Amy Harman
Head of CRM & Subscriptions at Hotel Chocolat
Matthew Henton
Head of Ecommerce at Moss Bros Group
Fred Prego
Director at Gift Universe


25 May, 2021

8.30 - 09.00

Registration & Breakfast

09.00 - 09.15

Welcome & Opening

09.15 - 09.45

Growth trends at the intersection of brand, media, and commerce
Steve Mader, Global Head of Commerce at PHD Global

09.45 - 10.15

Belonging - a new era for customer loyalty
Ivan Mazour, Founder & CEO at Ometria

10.15 - 10.45

Roundtable Discussion

10.45 - 11.05

Coffee Break

11.05 - 11.35

What does sustainable growth look like?
Carrie Lomas, Founder & CEO at Brand Conscience

11.45 - 12.15

The future of ecommerce
Fireside chat
Brian Malkerson, Chief Revenue Officer at Attentive and Djalal Lougouev, CSO and Co-Founder at Ometria

12.15 - 12.45

Roundtable Discussion

12.45 - 13.45


13.45 - 14.15

The experience expectation
Phil Turner-Naylor, Head of Marketing at Jollyes The Pet People
Avoiding the discount cycle
Amy Harman, Head of CRM & Subscriptions at Hotel Chocolat

14.25 - 14.55

Creating customer experiences that resonate and drive loyalty
Amanda Le Roux, Senior Vice President at Aveda International
How do you convert growth into retention
Hannah Sinclair, Director of Retention Marketing at Steve Madden

15.00 - 15.30

Planting the seeds of engagement
Alice Spencer, Senior Manager, Deliverability Services at Ometria
Seven predictors of growth in ecommerce
James Dunford Wood, Co-founder and Chief Experience Officer at Ometria and Lauren Sadler, CRM Strategist at Ometria

15.30 - 15.50

Coffee Break

15.50 - 16.30

Predictors of the Future of Experience: How will we see customer experience evolve, and what retailers do to exceed expectations?
Panel Discussion
Fred Prego - Director at Gift Universe, Matthew Finn – Director of Demand Services at Astound Commerce, Jenn Yorke - Chief Customer Officer at Ometria

16.30 - 17.00

Turning change into growth
Matthew Henton, Head of Ecommerce at Moss Bros

17.30 - 21.30

Cocktail reception

You'll be in good company

Lifecycle attendees

Experience Lifecycle

If you’re wondering what to expect from Lifecycle22, why not checkout our highlights from 2019. Our last in-person Lifecycle hosted 400 retail marketers at Printworks London, and focused on the retention marketing strategies of the biggest and most innovative retailers in the industry.

Don’t just take our word for it

Great to meet people from other brands. Sharing experiences together.
Really useful conference - tons of ideas to add into our marketing strategy!
Lifecycle was a great event with tons of actionable insights for consumer-centric marketing, data and strategy!
Interesting topics, delivered by people at the top of their game.
Lots of insights into other brands and how they achieved success.
It was great to talk with other retailers and discuss the challenges that we're all facing.
Be involved in the best retail marketing event of the year

Re-live Lifecycle20

Our virtual event brought together marketers and senior decision makers from over 400 forward-thinking retail and ecommerce brands to learn the latest in driving CRM revenue through amazing customer experiences.