As we re-imagine retail in a post-COVID world, one thing is for sure: customer experience is the new competitive advantage, and the brands that re-think the way they communicate with customers will be the winners.
This year’s Lifecycle20 conference aims to equip brands with a blueprint for everything they need to embrace the new retail reality.
We’re bringing together a community of over 400 forward-thinking marketers from the world’s leading brands to learn and connect on driving revenue through amazing customer experiences.
How retailers can re-shape their marketing strategy to drive revenue in the aftermath of lockdown.
How retailers can rapidly increase their digital capabilities to survive and thrive in the current economic landscape.
Tactics and case studies in innovative ways to drive revenue from existing customers.
How to get ahead of the competition through the latest in personalisation and customer insight.
Headline content
Keynote speaker presentations on the main stage
Debrief roundtables
Facilitated discussions following the keynote presentations
Intensives
Expert-led workshops with focus on retention marketing, career development and more
Structured roundtables
A place to share stories with your peers and unlock ideas
Exclusive networking
Opportunities with other retention marketers
(no vendors, no partners, no pitches)
Merch Bag
Goodie bag sent to your preferred address –
UK shipping only
Lifecycle is where forward-thinking retail brands come to learn more about create amazing customer experiences
There’s never been a more challenging time to be in retail; and the brands that adapt quickly and decisively will be the ones that make it through the next 12 months.
This year’s Lifecycle20 conference aims to equip brands with a blueprint for everything they need to embrace the new retail reality.
We’re bringing together a community of over 400 forward-thinking marketers from the world’s leading brands to learn and connect on driving revenue through amazing customer experiences.
How retailers can re-shape their marketing strategy to drive revenue in the aftermath of lockdown.
How retailers can rapidly increase their digital capabilities to survive and thrive in the post-COVID19 economic landscape.
Tactics and case studies in innovative ways to drive revenue from existing customers.
How to get ahead of the competition through the latest in personalisation and customer insight.
How to get ahead of the competition through the latest in personalisation and customer insight.
Receive recordings of all the sessions and talks after the event
Advanced-level mentoring in intimate hands-on workshops
Exclusive networking spaces with relevant other retention marketers
No vendors, no partners, no pitches
Insights and advice from marketing leaders in the world’s most forward-thinking brands.
From personalisation to innovative campaigns to cross-channel initiatives – CRM marketers from a range of leading retailers share a story of how they increased revenue through an amazing customer experience.
Interactive deep-dive sessions designed to enhance your knowledge and skills in specialist areas of retention marketing, run by experts in each field.
Opportunities to discuss and reflect on the issues brought up in our talks with like-minded industry peers from across the retail industry.
Day 1 (4th November 2020) |
||||
---|---|---|---|---|
13:00 GMT 08:00 EDT |
Welcome | |||
13:15 08:15 EDT |
Keynote What now? The key trends defining the retail landscape Bo Finneman Partner (B2C Growth) at McKinsey & Company ![]() |
|||
13:45 GMT 08:45 EDT |
Keynote How to win in a post-COVID world Ivan Mazour CEO & Founder; ![]() |
|||
14:15 GMT 09:15 EDT |
Roundtable discussions | |||
14:50 GMT 09:50 EDT |
Coffee break | |||
15:00 10:00 EDT |
Retail Stories Creating a hyper-personalised post-purchase experience Faith Baker Retention Lead at Patch ![]() |
Retail Stories Identifying automation opportunities during peak season Aynsley Peet & Kate Sandell Ecommerce Director / CRM Executive at Cox & Cox ![]() |
Intensive skills workshop CRM masterclass - lessons in cohort analysis Rita Braga Martins Email Consultant at Ometria ![]() |
Essential skills with LifeLabs Adaptability & resilience Roi Ben-Yehuda Limited spaces ![]() |
15:45 GMT 10:45 EDT |
Networking | |||
16:30 GMT 11:30 EDT |
Retail Stories Next-level customer reactivation strategies Georgia Epey Senior Campaign & CRM Associate at Astrid & Miyu ![]() |
Retail Stories How to set up an advanced replenishment strategy Isabella White Performance Marketing Coordinator at Trinny London ![]() |
Intensive skills workshop Deliverability 101: a crash course for CRM marketers Alice Spencer Senior Deliverability Manager at Ometria ![]() |
Intensive skills workshop A step-by-step guide to transformational change in digital Dr Mike Baxter |
17:15 GMT 12:15 EDT |
Keynote Steps to CRM excellence: people, process and tech Raj Suvarna Former Director of Lifecycle Marketing at Glossier ![]() |
|||
17:45 GMT 12:45 EDT |
Wrap up |
Day 2 (5th November 2020) |
||||
---|---|---|---|---|
13:00 GMT 08:00 EDT |
Welcome | |||
13:15 GMT 08:15 EDT |
Keynote Lessons in innovation: how Lovehoney creates experiences its customers love Debbie Bond COO at Lovehoney ![]() |
|||
13:45 GMT 08:45 EDT |
Keynote Challenges and bold changes in luxury fashion Deirdre Quinn Founder at Lafayette 148 ![]() |
|||
14:15 GMT 09:15 EDT |
Roundtable discussions | |||
14:50 GMT 09:50 EDT |
Coffee break | |||
15:00 GMT 10:00 EDT |
Retail Stories Test and learn: lessons in personalising abandonment campaigns Catherine Frame CRM Manager at Footasylum ![]() |
Retail Stories Driving repeat rate through a personalised approach to customer marketing Emma Hall CRM Manager at Baby Mori ![]() |
Intensive skills workshop Deliverability 101: a crash course for CRM marketers Alice Spencer Senior Deliverability Manager at Ometria ![]() |
Essential skills with LifeLabs Crafting Surprise & Delight Vanessa Tanicien Limited spaces ![]() |
15:45 GMT 10:45 EDT |
Networking | |||
16:30 GMT 11:30 EDT |
Retail Stories A scaleable approach to personalising your broadcast campaigns Frank Eribo Co-Founder & Creative Director at Butterfly Twists ![]() |
Retail Stories How Emma Bridgewater drove new customer acquisition during covid with the help of email Sam Marsh Ecommerce Manager at Emma Bridgewater ![]() |
Intensive skills workshop CRM masterclass - lessons in cohort analysis Rita Braga Martins Email Consultant at Ometria ![]() |
Intensive skills workshop An expert guide to privacy & Brexit preparation Julian Palmer Data Protection Officer at Ometria ![]() |
17:15 GMT 12:15 EDT |
Keynote How to build and maintain healthy mental habits Connor Swenson |
|||
17:45 GMT 12:45 EDT |
Wrap up |
We’re passionate about re-creating the magic of the Lifecycle conference experience in a virtual world – which means the chance to ask questions to the experts, discuss hot topics with your industry peers, and take part in interactive workshops that equip you with new skills.
We’re passionate about re-creating the magic of the Lifecycle conference experience in a virtual world – which means the chance to ask questions to the experts, discuss hot topics with your industry peers, and take part in interactive workshops that equip you with new skills.