Lifecycle brings together an amazing community of 300+ retail marketers to learn about the latest in customer retention from the most innovative brands in the industry.
From our inspiring keynotes to our group breakout sessions to our live case studies - every aspect of Lifecycle is tailored to helping ecommerce marketers overcome the challenges of creating and sending relevant marketing messages.
We're proud to host speakers from the most innovative retail brands on the Lifecycle stage - from fast-growth ecommerce startups to established high street names.
With live case studies and in-depth discussion about specific retention marketing strategies, you can be sure that you'll leave the conference equipped with a host of new ideas to apply to your own marketing.
— CEO, Karen Millen
Beth Butterwick has enjoyed a wonderful and varied career in Retail for over 25 years. In September 2016 Beth took up her current role as CEO of Karen Millen a Global fashion retailer with 400 shops in 65 countries. Owned by Kaupthing bank, she is charged with delivering a successful transformation and eventual sale. In recognition of Beth’s services to the retail industry, she was awarded the Draper’s 2015 Retail Personality of the Year. That same year she was made Barclay’s Business Woman of the Year in recognition of her dedication and services to Bonmarché a Yorkshire-based business. In November 2017 Beth was awarded an Honorary Doctorate from the University of Huddersfield for her services in Retail.
— CMO, Feelunique
With over 22 years' experience in digital and consumer marketing, Jen has previously worked on E-commerce for KPMG, Nectar, EE, Arcadia Group, and French Connection.
— Marketing Director, Seraphine
Marie has been appointed as a Marketing Director at Seraphine in June 2018 having previously been Head of Customer Insights for Mulberry England and Head of Marketing for HomeAway.co.uk and Arcadia Group ltd.
— Co-founder, Fy!
— Director of Ecommerce & Analytics, Long Tall Sally
— VP of Growth, Sofar Sounds
Ryan Moriarty is a highly experienced leader in Digital Marketing, CRM, Product development, Business Intelligence, Data Science and Consumer Insights. He has worked across a range of industries both in the UK and globally (North and Central America, India, East Asia, Australia and Europe). He specialises in Digital Marketing Optimisation and Attribution Modelling, Conversion Rate Optimisation frameworks and AB Testing, Market and Trading Insights, Operation Development and Consumer Research.
— CEO and Chartered Psychologist, Innovationbubble (the Behavioural Strategy Agency)
Simon and his team use psychology skills to operationalise these insights to improve customer experience, grow retention & sales and strengthen trust. Simon has written psychology books and journals and often speaks as a consumer specialist at a variety of international conferences and radio day events as well as undertaking training workshops in psychological insight, change and communication.
— Independent Consultant and former Chief Digital Officer, Augustinus Bader
Caroline's experience spans an enviable selection of luxury brands across fashion & beauty and she has a track record in both building digital businesses from scratch and transforming their performance & prominence within a company. She has led high-performing global & local teams and prides herself on her people development and mentoring skills. She is a highly regarded speaker, at UK and worldwide events such as the Walpole Luxury eBusiness forum, Lifecycle & Programmatic Pioneers. She is also a member of the Institute of Direct & Digital Marketing (IDM) Digital Council and the Co-Founder and Commercial Director of runninginheels.com; a lifestyle & content site.
— Managing Director, Latest in Beauty
— CEO, Dey's End Consulting
—
Wednesday, 16th October—
—
9:00— Collect your badges and grab a coffee before things get started
9:40— Amazing customer marketing examples of recent months. The current state of the industry. What is the benchmark for success? Do we know and what might we need to do to achieve it?
10:00 Dr Beth Butterwick, CEO, Karen Millen— What does marketing need to be to truly resonate with customers who are constantly sold to? A holistic overview of change management: team structure and tech. Dissecting a campaign: what is being done and how it can be better? How broadcast is the silver bullet that isn’t being used. Understanding data insights in depth to learn and preempt customer needs.
10:30— Is the ‘death’ of the high street as we know it inevitable? How retailers join up the offline and online experience? What are the data challenges of connecting physical and online experiences? What will innovation look like?
11:00— How retention marketing has moved beyond email? The expectations that today's customers now have about the experience they receive. How AI is enabling marketers to rise above their day to day workload and start crafting experiences.
11:30— Refreshments available in the foyer
12:00— The value you provide to customers through creating a ‘culture club’. Appealing to the customer who has it all by crafting engagement that doesn’t put selling first. The elephant in the retention room: Influencer marketing.
12:30— What is the impact of over-contacting your customers, and how can you avoid this happening? Automation vs broadcast: what's the perfect mix in a marketing strategy? How can personalisation keep customers engaged? Cross-channel - how can retailers orchestrate consistent campaigns across multiple channels that enhance the customer experience, rather than bombarding them?
13:00—
—
14:30, Track A: Foundational— 75% of consumers feel misunderstood by retailers - learn how to recognise their wants. How to recognise loyalty and reward it? Getting to know your customer base: what does the data tell you about your shoppers?
14:30, Track B: Next Level. Marie Chenailler-Maurice, Marketing Director, Seraphine— What to do now that you’ve implemented the singular customer view? Making sense of customer insight and learning how to tell the story of your customer through data. What the future of personalisation has in store for marketers?
15:00, Track A: Foundational— Where customers attention is focused - the channel balance. Signs of an inconsistent experience and how to remedy them. Cross-channel in action: real world examples of great execution.
15:00, Track B: Next Level— How to create actionable campaign strategies from customer insight. Real-world examples of customer data informing successful campaigns. The challenges of executing campaigns in real time with limited resources.
15:30, Track A: Foundational— Knowing what your customer journey looks like. How to achieve the ‘sweet spot’ and give AI all your heavy-lifting. Finding the balance between creating campaigns that increase revenue and delivering an outstanding customer experience.
15:30, Track B: Next Level— What are the differences between personalisation tools and the sea of three-letter acronyms that are popping - (DMPs, CDPs, ESPs) and why are they proving popular? Building a future-proof tech stack How to gather actionable insights from large swathes of data without a data-analyst Where do you house large amounts of data and what does this mean for the future of data insight within retention marketing?
16:00— Refreshments provided
16:30— Defining the discounting downward spiral, is it possible to truly personalise and reach revenue target? Is it possible to reach revenue targets without discounting? Tactics to put in place to avoid discounting. Will the seasonal shopping experience become completely digital?
17:00— What do marketers need from AI? Is complete automation of heavy-duty tasks possible? What does a platform need to provide for the modern retention marketer?
17:30—
17:40— Dinner, drinks and entertainment at the same venue!
—
Thursday, 17th October—
—
10:00— Grab a coffee before things get started
—
10:30, Workshop A— Why we decided to create the feature - the customer landscape and what it means for you. Real-life case studies and a deep-dive into wins and opportunities. How to use product recommendation to your advantage and turn them into a revenue win What’s next for predictive algorithms and how this may look in a retention marketing campaign.
10:30, Workshop B— Who are we really marketing to? What role do emotions play in our buyer behaviour and how to use these to your advantage? Why is it important to consider non-conscious factors?
11:30, Workshop A— Why deliverability matters? The current hurdles to having 100% of your emails delivered. Best practice with real life examples. The Black Friday freeze: how you can better prepare yourself?
11:30, Workshop B— Real life examples of how content-first brand incorporate experienced based copy into their campaigns. Knowing your brand voice and resonating with your customer - what this looks like in practice.
12:30—
—
13:30, Workshop A— Can the impact (ROI) of influencer marketing truly be measured? Do customers want to be sold to via influencers - influencer marketing in numbers The shortening of the customer journey (with in-app purchase on the horizon) - what does this mean for budgets, influencer campaigns and defining ROI?
13:30, Workshop B. Caroline Finn, independent consultant and former Chief Digital Officer, Augustinus Bader— How to spot gaps in engagement within your lifecycle marketing? Have a more thorough understanding of your customer journey. Create actionable processes for discovering automation opportunities. Knowing your touchpoints: where are customers reaching out to you?
14:30— Using the childhood favourite, Jenga, discover how an uneven balance in your tech stack can be causing your campaigns to topple. What does a great tech stack look like? How do you decide which works best for you? What are essential must-haves?
15:00—
— LoveCrafts Collective
— Email marketing manager, Lovehoney
— House of Fraser
— Matt Curry & Will Longhurst, Lovehoney
— Rusty Warner, Forrester Research
— Ian Jindal, InternetRetailing
— Ivan Mazour, Ometria
— Jonathan Holmes, LuxDeco
— Kiyan Foroughi, Boticca
Register