Printworks, London / #lifecycle19 / 16 - 17 October 2019

The home of smart retail marketing


Draft Agenda for Lifecycle19 is out!

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The leading retention marketing conference for retail

Lifecycle brings together an amazing community of 300+ retail marketers to learn about the latest in customer retention from the most innovative brands in the industry.

  • Premier Destination

    The ultimate destination for retention marketers

    From our inspiring keynotes to our group breakout sessions to our live case studies - every aspect of Lifecycle is tailored to helping ecommerce marketers overcome the challenges of creating and sending relevant marketing messages.

  • Industry Leading Speakers

    Industry-leading speakers

    We're proud to host speakers from the most innovative retail brands on the Lifecycle stage - from fast-growth ecommerce startups to established high street names.

  • Actionable Insights

    Actually actionable insights

    With live case studies and in-depth discussion about specific retention marketing strategies, you can be sure that you'll leave the conference equipped with a host of new ideas to apply to your own marketing.


  • Beth

    Dr Beth Butterwick

    — CEO, Karen Millen

    Beth Butterwick has enjoyed a wonderful and varied career in Retail for over 25 years. In September 2016 Beth took up her current role as CEO of Karen Millen a Global fashion retailer with 400 shops in 65 countries. Owned by Kaupthing bank, she is charged with delivering a successful transformation and eventual sale. In recognition of Beth’s services to the retail industry, she was awarded the Draper’s 2015 Retail Personality of the Year. That same year she was made Barclay’s Business Woman of the Year in recognition of her dedication and services to Bonmarché a Yorkshire-based business. In November 2017 Beth was awarded an Honorary Doctorate from the University of Huddersfield for her services in Retail.

  • Jennifer Roebuck

    Jennifer Roebuck

    — CMO, Feelunique

    With over 22 years' experience in digital and consumer marketing, Jen has previously worked on E-commerce for KPMG, Nectar, EE, Arcadia Group, and French Connection.

  • Marie

    Marie Chenailler-Maurice

    — Marketing Director, Seraphine

    Marie has been appointed as a Marketing Director at Seraphine in June 2018 having previously been Head of Customer Insights for Mulberry England and Head of Marketing for and Arcadia Group ltd.

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    Thomas Beverley

    — Co-founder, Fy!

  • Ciaran McClellan

    — Director of Ecommerce & Analytics, Long Tall Sally

  • Ryan Moriarty

    Ryan Moriarty

    — VP of Growth, Sofar Sounds

    Ryan Moriarty is a highly experienced leader in Digital Marketing, CRM, Product development, Business Intelligence, Data Science and Consumer Insights. He has worked across a range of industries both in the UK and globally (North and Central America, India, East Asia, Australia and Europe). He specialises in Digital Marketing Optimisation and Attribution Modelling, Conversion Rate Optimisation frameworks and AB Testing, Market and Trading Insights, Operation Development and Consumer Research.

  • Dr Simon Moore

    Dr Simon Moore

    — CEO and Chartered Psychologist, Innovationbubble (the Behavioural Strategy Agency)

    Simon and his team use psychology skills to operationalise these insights to improve customer experience, grow retention & sales and strengthen trust. Simon has written psychology books and journals and often speaks as a consumer specialist at a variety of international conferences and radio day events as well as undertaking training workshops in psychological insight, change and communication.

  • Caroline

    Caroline Finn

    — Independent Consultant and former Chief Digital Officer, Augustinus Bader

    Caroline's experience spans an enviable selection of luxury brands across fashion & beauty and she has a track record in both building digital businesses from scratch and transforming their performance & prominence within a company. She has led high-performing global & local teams and prides herself on her people development and mentoring skills. She is a highly regarded speaker, at UK and worldwide events such as the Walpole Luxury eBusiness forum, Lifecycle & Programmatic Pioneers. She is also a member of the Institute of Direct & Digital Marketing (IDM) Digital Council and the Co-Founder and Commercial Director of; a lifestyle & content site.

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    Charlotte Ashton

    — Managing Director, Latest in Beauty

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    Brad Dey

    — CEO, Dey's End Consulting

  • More speakers to be announced soon!


  • Chat IconWednesday, 16th October

    Main Conference

  • Chat Icon

  • Chat Icon9:00


    — Collect your badges and grab a coffee before things get started

  • Chat Icon9:40

    Chairman's Welcome

    — Amazing customer marketing examples of recent months. The current state of the industry. What is the benchmark for success? Do we know and what might we need to do to achieve it?

  • Chat Icon10:00 Dr Beth Butterwick, CEO, Karen Millen

    Keynote: Why we need to scrap everything we know about marketing to succeed

    — What does marketing need to be to truly resonate with customers who are constantly sold to? A holistic overview of change management: team structure and tech. Dissecting a campaign: what is being done and how it can be better? How broadcast is the silver bullet that isn’t being used. Understanding data insights in depth to learn and preempt customer needs.

  • Chat Icon10:30

    Panel: Re-birth of the high street: What offline shopping will look like in 2025?

    — Is the ‘death’ of the high street as we know it inevitable? How retailers join up the offline and online experience? What are the data challenges of connecting physical and online experiences? What will innovation look like?

  • Chat Icon11:00

    Keynote - Creating experiences: the evolution of the retention marketer

    — How retention marketing has moved beyond email? The expectations that today's customers now have about the experience they receive. How AI is enabling marketers to rise above their day to day workload and start crafting experiences.

  • Chat Icon11:30

    Coffee Break

    — Refreshments available in the foyer

  • Chat Icon12:00

    The ‘Age of Authenticity’: how brands became about belonging

    — The value you provide to customers through creating a ‘culture club’. Appealing to the customer who has it all by crafting engagement that doesn’t put selling first. The elephant in the retention room: Influencer marketing.

  • Chat Icon12:30

    How much messaging is too much?

    — What is the impact of over-contacting your customers, and how can you avoid this happening? Automation vs broadcast: what's the perfect mix in a marketing strategy? How can personalisation keep customers engaged? Cross-channel - how can retailers orchestrate consistent campaigns across multiple channels that enhance the customer experience, rather than bombarding them?

  • Chat Icon13:00

    Lunch Break

  • Chat Icon

  • Chat Icon14:30, Track A: Foundational

    Pleasing the 75%: how to create the customer journey that truly resonates

    — 75% of consumers feel misunderstood by retailers - learn how to recognise their wants. How to recognise loyalty and reward it? Getting to know your customer base: what does the data tell you about your shoppers?

  • Chat Icon14:30, Track B: Next Level. Marie Chenailler-Maurice, Marketing Director, Seraphine

    So, you’re personalising, but what next?

    — What to do now that you’ve implemented the singular customer view? Making sense of customer insight and learning how to tell the story of your customer through data. What the future of personalisation has in store for marketers?

  • Chat Icon15:00, Track A: Foundational

    Beyond the inbox: how to create a seamless experience across channels

    — Where customers attention is focused - the channel balance. Signs of an inconsistent experience and how to remedy them. Cross-channel in action: real world examples of great execution.

  • Chat Icon15:00, Track B: Next Level

    Real time with little time: the challenges of actioning customer insight

    — How to create actionable campaign strategies from customer insight. Real-world examples of customer data informing successful campaigns. The challenges of executing campaigns in real time with limited resources.

  • Chat Icon15:30, Track A: Foundational

    Personalising at scale: how to start

    — Knowing what your customer journey looks like. How to achieve the ‘sweet spot’ and give AI all your heavy-lifting. Finding the balance between creating campaigns that increase revenue and delivering an outstanding customer experience.

  • Chat Icon15:30, Track B: Next Level

    Learn your ESPs: another acronym worth knowing?

    — What are the differences between personalisation tools and the sea of three-letter acronyms that are popping - (DMPs, CDPs, ESPs) and why are they proving popular? Building a future-proof tech stack How to gather actionable insights from large swathes of data without a data-analyst Where do you house large amounts of data and what does this mean for the future of data insight within retention marketing?

  • Chat Icon16:00

    Coffee Break

    — Refreshments provided

  • Chat Icon16:30

    Panel - Winning the seasonal surge: how do we beat the discount race to the bottom?

    — Defining the discounting downward spiral, is it possible to truly personalise and reach revenue target? Is it possible to reach revenue targets without discounting? Tactics to put in place to avoid discounting. Will the seasonal shopping experience become completely digital?

  • Chat Icon17:00

    Interactive round tables: AI and I

    — What do marketers need from AI? Is complete automation of heavy-duty tasks possible? What does a platform need to provide for the modern retention marketer?

  • Chat Icon17:30

    Closing remarks

  • Chat Icon17:40

    Lifecycle Party

    — Dinner, drinks and entertainment at the same venue!

  • Chat Icon

  • Chat IconThursday, 17th October

    Workshop Day

  • Chat Icon

  • Chat Icon10:00


    — Grab a coffee before things get started

  • Chat Icon

  • Chat Icon10:30, Workshop A

    Taste-profiling retrospective: where are we now and what next?

    — Why we decided to create the feature - the customer landscape and what it means for you. Real-life case studies and a deep-dive into wins and opportunities. How to use product recommendation to your advantage and turn them into a revenue win What’s next for predictive algorithms and how this may look in a retention marketing campaign.

  • Chat Icon10:30, Workshop B

    Human psychology vs. AI: Will the machine win?

    — Who are we really marketing to? What role do emotions play in our buyer behaviour and how to use these to your advantage? Why is it important to consider non-conscious factors?

  • Chat Icon11:30, Workshop A

    Crossing the finish line: the importance of deliverability

    — Why deliverability matters? The current hurdles to having 100% of your emails delivered. Best practice with real life examples. The Black Friday freeze: how you can better prepare yourself?

  • Chat Icon11:30, Workshop B

    What does great content look like: making every word count

    — Real life examples of how content-first brand incorporate experienced based copy into their campaigns. Knowing your brand voice and resonating with your customer - what this looks like in practice.

  • Chat Icon12:30

    Lunch break

  • Chat Icon

  • Chat Icon13:30, Workshop A

    What’s in a like? The value of Influencer marketing

    — Can the impact (ROI) of influencer marketing truly be measured? Do customers want to be sold to via influencers - influencer marketing in numbers The shortening of the customer journey (with in-app purchase on the horizon) - what does this mean for budgets, influencer campaigns and defining ROI?

  • Chat Icon13:30, Workshop B. Caroline Finn, independent consultant and former Chief Digital Officer, Augustinus Bader

    Recognising automation opportunities: plugging the engagement gaps

    — How to spot gaps in engagement within your lifecycle marketing? Have a more thorough understanding of your customer journey. Create actionable processes for discovering automation opportunities. Knowing your touchpoints: where are customers reaching out to you?

  • Chat Icon14:30

    Interactive breakout: test your stack

    — Using the childhood favourite, Jenga, discover how an uneven balance in your tech stack can be causing your campaigns to topple. What does a great tech stack look like? How do you decide which works best for you? What are essential must-haves?

  • Chat Icon15:00

    Coffee Break

Key Info

16-17 October 2019

Printworks, Surrey Quays Road, London, UK

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  • Retailer All Inclusive Pass


    Main Conference + Lifecycle Party + Workshop Day Ticket IconRegister
  • Retailer Networking Pass


    Main Conference + Lifecycle Party Ticket IconRegister
  • Vendor All Inclusive Pass


    Main Conference + Lifecycle Party + Workshop Day Ticket IconRegister


  • "Great speakers and really useful breakout sessions, we're definitely going away with some new ideas!"

    Kate Douglas

    — LoveCrafts Collective

  • Interesting topics, delivered by people at the top of their game

    Dan Stone

    — Email marketing manager, Lovehoney

  • "Very interesting - I would definitely recommend"

    Felicity Kimball

    — House of Fraser

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