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Register your interest for Lifecycle 2018

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© 2013 - 2017 Ometria Ltd

38 Park Street, London, W1K 2JF | +44 (0)20 7016 8383

The ultimate destination for retention marketers

Lifecycle brings together an amazing community of over two hundred ecommerce marketers to learn about the latest in customer retention from the most innovative brands in the industry.

From our inspiring keynotes to our group breakout sessions to our live case studies - every aspect of Lifecycle is tailored to helping ecommerce marketers overcome the challenges of creating and sending relevant marketing messages.

Industry-leading speakers

We're proud to host speakers from the most innovative retail brands on the Lifecycle stage - from fast-growth ecommerce startups to established highstreet names.

Actually actionable insight & learning

With live case studies and in-depth discussion about specific retention marketing strategies, you can be sure that you'll leave the conference equipped with a host of new ideas to apply to your own marketing.

The leading retention marketing conference

"Great speakers and really useful breakout sessions, we're definitely going away with some new ideas!"

Kate Douglas

LoveCrafts Collective

"Loads of things to bring back from the day - I'm glad I came"

Margaux Lamouille

L'OCCITANE de Provence

"Very interesting - I would definitely recommend"

Felicity Kimball

House of Fraser

Watch talk from previous Lifecycle events

A view through the eyes of the consumer

Caroline Rolfe | ghd

Customer activation and retention hacks

Kiyan Foroughi | Boticca

Misadventures in cohort analysis

Cian Weeresinghe | Secret Escapes

The future of the ecommerce newsletter

Expert panel

AI and ecommerce marketing

Hot topics at #lifecycle17

Customer insight and behaviour analysis

Personalisation and dynamic content

Cross-channel lifecycle marketing

Location & key details

8.15am - 5.30pm,  17th October 2017 

8 Northumberland Avenue


 WC2N 5BY 

Get tickets now

Last year's speakers

Cian Weeresinghe
CMO, Secret Escapes

Dessi Bell
Founder, Zaggora

Ian Jindal
Founder & Editor in Chief, Internet Retailing

Mireia Llusia-Lindh
Founder, DeMellier

Proudly sponsored by

The Ecommerce Club is a member-led group dedicated to encouraging and supporting the growth of a peer-to-peer community of retail marketers, e-commerce practitioners, customer relationship managers and Heads of Digital or Ecommerce for developing their e-commerce expertise. They will be tapped into via regular events based in London, Manchester and Dublin, in the form of working lunches, seminars, workshops and networking events. Building collaboration through information sharing, market insight, networking and events, we’re bringing the industry together to develop best practice for an omnichannel future.

Retail Gazette is an entirely open access website, easy to navigate, simple to use and entirely free of charge. Retail Gazette publishes independently sourced, high quality news content keeping retail professionals informed and abreast of all the latest sector developments; complete with in depth analysis and insider commentary.

Feefo is a global reviews and customer analytics solution to boost sales & build trust. Feefo collects reliable, genuine and authentic customer feedback to deliver up to date insights so businesses and consumers can make better decisions.

Sally Hunter
Marketing Data Analyst, 77 Diamonds

Rusty Warner
Principal Analyst, Forrester

Ernest Capbert
Co-founder, Finisterre & Who Buys Your Stuff

Debbie Bond
Customer Director, Moss Bros

LoyaltyLion is a customer loyalty platform specifically designed for mid-level and enterprise ecommerce stores. Merchants choose LoyaltyLion when they want a fully customised loyalty program that is proven to increase customer engagement, retention and spend. Trusted by thousands of merchants worldwide, LoyaltyLion customers see returns of over 800%. is 100% Customer Retention centric, focused on delivering a beyond-expectation Customer Experience through personalizing the in-pack documentation at the point of delivery.

Re-define your humble delivery note to be a high quality, full color marketing machine, with every content element personalized for each individual customer, dynamically printed at your DC, ready for delivery with the customer order. We are measured on Customer Retention metrics and will improve your Customers’ experience, whilst increasing your Customer Lifetime Value.

Matthew Curry
Head of Ecommerce, Lovehoney

Will Longhurst
Email & Promotions Manager, Lovehoney

Edward Griffith
Co-founder & CEO, LoveCrafts

Media partners




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2017 agenda


9.00am - JAMES DUNFORD WOOD, CCO AT OMETRIA  |  Welcome remarks

9.10am - IAN JINDAL, EDITOR IN CHIEF OF INTERNET RETAILING   The evolution of ecommerce marketing

9.40am - CIAN WEERESINGHE, CMO OF SECRET ESCAPES  |  Key lead to customer conversion strategies

10.10am - IVAN MAZOUR, CEO OF OMETRIA  |  Why the age of the ESP is over

10.40am - ROUNDTABLE DISCUSSIONS | Table discussion of the morning's sessions

11.00am - BREAK

11.30am - MATT CURRY, HEAD OF ECOMMERCE & WILL LONGHURST, EMAIL MANAGER, AT LOVEHONEY  |  Lubricating the customer journey

12.00pm - PANEL - THE FUTURE OF ECOMMERCE - A FOUNDER AND INVESTMENT PERSPECTIVE | Antoine Nussenbaum (Felix Capital), Dessi Bell (Zaggora), Mireia Llusia Lindh (DeMellier), Ernest Capbert (Finisterre) 


1pm - ROUNDTABLE DISCUSSIONS | Table discussion of the previous sessions

1.20pm - LUNCH


3.00pm - GREGOR MATTHEWS, CRM, CUSTOMER OFFERINGS LEAD, IKEA  |  From the many, to the many individuals


4.45pm - CUSTOMER LOYALTY PANEL  |  Debbie Bond (Moss Bros), Sally Hunter (77 Diamonds), Sophie Agar (Papier)

5.15pm - EDWARD GRIFFITH, CEO OF LOVECRAFTS  |  Building relationships by creating communities




Sophie Agar
Brand & Marketing Director, Papier

Gregor Matthews
CRM, Customer offerings lead, IKEA

Antoine Nussenbaum
Partner, Felix Capital

We have some exciting announcements about Lifecycle 2018 in the coming weeks - register your interest below to be the first to hear!

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